Ad Agency BBH Moves Into Social Gaming, Seeks Developers Who Like Lollipops

Bartle Bogle Hegarty today became the latest company to make the leap into social gaming, and it is on the lookout to give seed funding to social gaming developers who want to make the jump with them. The ad agency's Asian division, BBH Asia Pacific, has opened a new venture, Chuck Studios, which will be run in partnership with one of its longtime clients, the confectionery giant Perfetti Van Melle -- makers of Chupa Chups lollipops. Together, the two will invest in social games promoting the brand, in exchange for a share of whatever revenue is made from the content. The first product of the venture, Chupa Chucker, made in partnership with studio Atommica, goes live today on Facebook. Future games will also run on iOS, Android, and HTML5, BBH tells us. "The only requirement is that the numbers have to check out."

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