Google TV Needs To Decide: Platform Or Closed Ecosystem

There is no debating that consumer adoption of Google TV is extremely disappointing. Logitech has dropped out of the business, several online publications including this one have declared the platform dead. While some new OEMs like Vizio, Sony, and LG have launched new devices with Google TV, it?s not clear that any meaningful customer adoption will come as a result of these deals. I believe there is one big reason it hasn?t taken off. It?s that Google TV is straddling a dual-strategic approach when it needs to pick one strategy and double down on it.

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