How A Well Designed Website Can Boost Business | Web Technology

By now, everyone understands how important the internet can be for a business. It has become almost routine procedure for a company to at least establish some kind of presence online ? even if only through an account with a social networking site or a simple company website. Having said that, many companies still underestimate the power the internet can have for their business both in terms of sale as well as public recognition. While many understand that a company can offer online sales for a number of products and services, the edge an effective and comprehensive internet presence can offer goes well beyond the customers of today.

The first and most obvious way the internet can help to boost business is through a direct sale program. Companies that offer products can create simple, easy to use and secure e-commerce websites. Customers can place orders any time of the day or night and the support staff within the office or warehouse can handle them, ship out the orders and handle Customer Service issues via phone or email. Companies such as web design Chester by Sutton Silver that specialize in certain services can also benefit from direct sales online. A basic e-commerce website can be customized to fit the needs of a firm offering anything from legal advice to transcription services. Potential clients can either select from a designated list of standard service options or can send an email to the company requesting a quote. Again, this can all be done so that the schedule and convenience of the client is paramount. Office and sales staff can answer emails anytime, from anywhere which allows for faster turnaround time, even out of traditional office hours.

Companies can also use social networking websites to stay in the forefront of a customer?s mind. A local business selling secondhand books, for example, can invite customers to Like their Facebook page. This can then be used to keep in touch with customers not only about store related business such as flash sales, special discounts and other events, but also to post product-related links, photos and videos. In the case of a secondhand bookstore this could include everything from posting a link to the weekly best sellers? lists to posting photos of famous libraries or celebrating the birthdays of famous authors.

This form of friendly marketing makes a company more attractive to consumers and also makes them more likely to remember the company in the future. By posting items which are not specific to the store, but could be amusing or interesting to those who shop there, the store may also find that subscribers forward things onto their own friends. This can then open the door to expanded sales if that post being forwarded results in someone clicking back to the shop?s main website. This kind of targeting internet support can be developed by consultancy companies. For example, the outline of service and insight available through firms like Web Design Chester by Sutton Silver includes both e-commerce and web presence support.

The potential for increased sales due to internet marketing and a comprehensive web presence comes from several different avenues. First and foremost is the company website, which should be clean and stylish, with contact information easily found. But a well designed web presence campaign will include other avenues, from online ad campaigns to social media, which can be customized to fit the needs, appearance and message of the client. This can be accomplished through professional consultancy companies such as the Web Design Chester by Sutton Silver.

Author Bio - Kelly McCloskey is a freelance writer and enjoys writing on how companies can benefit from a web presence. As a result she has researched the services and help available through agencies like Web Design Chester by Sutton Silver.

Source: http://www.sellbuysteel.com/how-a-well-designed-website-can-boost-business.html/

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