CoverHound Lands $4.5M From RRE, Bullpen & Blumberg To Become The Kayak Of Online Insurance

Car insurance is a necessary evil for all drivers. Of course, if you don't happen to be accident prone, paying expensive monthly or annual bills is a headache and seems equivalent to setting your wallet on fire. Of course, insurance companies are great at reminding us that the world is a wild and dangerous place and that more coverage equals better protection from the vagaries of the road and those costly surprises. Plus, there's the fact that auto insurance is required by law. So, as with airline tickets, hotels and many other necessary purchasing decisions, drivers want to be able to comparison shop for the best rates, deals and packages to limit costs and make an informed buy. In spite of the millions the big insurance companies spend on marketing, the industry remains inefficient, search and discovery is still messy and there really hasn't been much innovation in recent memory. That's why CoverHound launched its comparative insurance platform last summer -- to introduce transparency and simplicity to insurance shopping.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/UiWct1t8IPY/

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