Synopsis The report is based on primary survey research of 465 industry professionals in the UK who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels. This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012. This report helps to forecast and understand trends in business travel. Key topics covered include popular hotel types, hotel selection criterion, finest hotels destinations, preferred modes of hotel selection and key channels for research.SummaryUK Business Travel Accommodation Trends in 2012: Survey Brief is the result of an extensive multi-industry survey drawn from Timetrics exclusive panel of UK business travelers. It contains in-depth analysis on UK market trends in hotel accommodation. The report also benchmarks types of hotels business travelers choose, and identifies preferred modes and channels of hotel selection. Survey results have been presented and analyzed into segmentations based on travel frequency, age, gender and company turnover.ScopeThe report features the opinions of hotel industry consumers (respondents) related to the following: Popular hotel types and preferred modes of hotel selectionReasons To Buy Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment (ROI).Key HighlightsNA
Original Post UK Business Travel Accommodation Trends in 2012: Survey Brief source Researchmoz Market Research
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